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0% Financing

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0% Financing

Because the perfect piece of jewelry sometimes falls outside your immediate budget, Long Jewelers provides financing with as little as 0% through Wells Fargo.

Applying for financing only takes minutes, but you must have an established credit card and a driver’s license or accepted form of ID. If the 0% program does not work for you, Wells Fargo offers many other plans that are sure to meet your needs, subject to credit approval.

Our easy credit extension policy allows you to purchase the jewelry of your dreams and stretch the payments over a more comfortable period of time. 0% financing is another reason “You Belong at Long Jewelers”!

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Over 30 Years in Business

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Over 30 Years in Business

Long Jewelers has a long and proud history of serving the greater Hampton-Roads community for over 30 years. Our commitment to bringing our clients the finest jewelry, diamonds and gems, as well as full services at the greatest values possible is a promise we have always maintained.

Our commitment to a highly trained staff insures that each member of the Long Jewelers “family” receives the best care and advice possible. “Putting the customer first is always our main concern”, says David Long, Owner and President.

Being locally owned and operated means that Long Jewelers has a stake in the community, supporting many local charitable efforts and causes.

Quality, value, selection and service make it easy to understand why “You Belong at Long Jewelers!”

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Exceptional Prices

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Exceptional Prices

Long Jewelers can offer exceptional diamond pricing because rather than selling you a diamond, we serve as your personal diamond broker, bringing our experience, knowledge and reputation and placing them at your service. We have been providing advice to Hampton Roads diamond clients for over 30 years.

Our standards in choosing your diamond are higher than most grading reports, ensuring that you get the best value for your money. Because we value our reputation as diamond brokers, “You Belong at Long Jewelers”!

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Lifetime Guarantee

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Lifetime Guarantee

Long Jewelers is proud to represent some of the most highly reputable jewelry companies in the industry, including; Hearts on Fire, Forevermark, Martin Flyer, Verragio and ALOR. Because of this, it is with confidence and pride that we guarantee our fine jewelry to be free of defects in material or craftsmanship. We will repair or replace any purchase found to be defective at no cost to you. This guarantee does not extend to normal wear and tear.

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Lifetime Diamond Upgrade

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Lifetime Diamond Upgrade

Having tremendous confidence in the diamonds that we provide, it is easy to reason why we can provide a lifetime diamond upgrade on our loose diamonds and diamond stud earrings.

With every purchase, we always offer free cleaning, polishing, inspection and appraisal services for your diamond purchases.

If you ever decide to upgrade your diamond or diamond studs, we will give you the full amount you paid toward another of greater value. Confidence in the value of your purchase is another reason, “You Belong at Long Jewelers”!

Effy: Eye-Catching Jewelry that Stands Apart from the Rest

With its use of colored diamonds and unique silhouettes, no one is making jewelry like Effy. Keep reading to learn what makes the brand so special!

Effy: Eye-Catching Jewelry that Stands Apart from the Rest

In the world of jewelry, much like all of fashion, it can seem like everyone is doing the same thing. Following trends. Designing similar styles. And while there’s nothing wrong with that, finding jewelry that’s unique and really stands out can become a challenge. Enter Effy Hematian, the man behind one of the most unique jewelry companies in the world.

Sometimes, you just want to buy something that no one else is wearing! That’s what makes Effy jewelry so special. Whether it’s colored diamonds or an entire collection of panther-themed jewelry, Effy is definitely doing things differently.

A Visionary Designer

A professionally-trained engineer, Effy Hematian has been designing exquisite and distinctive jewelry since 1979. Each piece is infused with his creative vision and handmade in the U.S. Stones for the jewelry are hand-selected in the company’s gem-sorting room.

Effy pieces are made with something known as the lost-wax process, where wax models are created of the jewelry, then plaster is poured over them and put in a kiln overnight. The wax burns out and creates a hollow space, where gold is poured in and solidified.

Effy isn’t just for women, either. The company has a substantial collection of jewelry and accessories for men, which makes it a great place to find unique gifts for the man in your life. There’s even a Kidz collection for little ones!

Bright Colors and Bold Shapes

With so many fabulous Effy pieces to choose from, it can be hard to know where to start. Here are some collections you’ll want to look out for at your local jeweler.

Effy Color Diamonds come in four unique shades—Bella Bleu, Canare, Espresso, and Black—plus the Confetti collection, which is an “eclectic celebration” of black, espresso, and white diamonds mixed together in standout pieces. And although each color has been set into beautiful rings, the Canare yellow diamonds are utilized in an especially large selection of pieces that would make a perfect engagement ring for a woman who is like no other.

The Diversa collection is designed to be extremely versatile. The bracelets, rings, necklaces, and earrings from this line are meant to be worn day to night, from the office to the cocktail party. In general, the designs are a little more subtle and low-key, though still plenty unique and colorful.

Effy designer jewelry at Long Jewelers

The Signature collection is perhaps Effy’s most bold -- an entire jewelry line featuring panthers. The panther has always been founder Effy Hematian’s muse, and these pieces are meant to capture the strength and grace of the big cats. Wearing a jewel-encrusted panther ring or bracelet is certain to set you apart from the crowd!

Rounding out the top collections is the Watercolors line. It features Effy’s brightest and most colorful designs by far, using vivid sapphires in shades of pink, green, yellow, blue, and more. They are set in fun shapes like palm trees, starfish, and butterflies, among others.

Find Effy and More Fine Jewelry Brands at Long Jewelers

Seeing is believing (and loving) when it comes to Effy’s whimsical designs. Photos simply don’t do their jewelry justice. Come into Long Jewelers’ Virginia Beach store to see exactly what we mean!


We feature Effy jewelry as well as many of the world’s other top designers, and we’re the area’s largest direct importer of diamonds. Whether you want a fun and unique piece from Effy or to custom design something that’s truly one-of-a-kind, our experts are waiting to help you!

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