Skip to main content
Long Jewelers Logo
Jewelry and Watch Education Resources

The Bro's Guide from Martin Flyer

How to Buy the Right Diamond?

At Long Jewelers in Virginia Beach we understand that buying an engagement ring can feel overwhelming, but Martin Flyer’s CEO Josh Kaufman simplifies the process with the Bro’s Guide. He outlines the do’s and don’ts: set a budget, do your research, and let her choose what she truly loves. Avoid impulse buying so you don’t walk into a store without preparation. Instead, understand the four essential factors of shopping for diamond jewelry: cut, color, clarity, and carat weight. A beautiful diamond that fits your budget matters more than impressing others. Most importantly, choose a ring that will make her happy and show that you put thorough thought and consideration into your purchase. Discover useful tips from the Bro’s Guide to make sure you buy the right ring with confidence.

What to Prioritize When Buying a Diamond

Understanding what truly matters in a diamond ensures you make a smart purchase. Keep in mind that a diamond’s cut significantly impacts its brilliance, so choose one that enhances light reflection. The shape of a diamond is crucial for the aesthetics of the ring, while color should appear white to the naked eye. Clarity ranges from flawless to included, but a slightly included (SI) grade provides great value while remaining beautiful. Flawless clarity often means overpaying for details that are imperceptible to the naked and untrained eye. Martin Flyer’s CEO encourages you to focus on maximizing beauty within your budget.

The 4Cs: Cut, Color, Clarity, and Carat

The 4Cs—cut, color, clarity, and carat—are essential in determining a diamond’s value. Cut is the most important factor, as it affects brilliance and sparkle as well as the overall aesthetic of the ring. Color measures how much yellow is present, with colorless diamonds being more valuable. Clarity refers to internal imperfections, and a slightly included (SI) grade often offers the best balance between beauty and cost. Carat weight determines size, but prioritizing cut and clarity ensures a stunning diamond within your budget. Understanding these factors can help you make a confident ring choice that offers maximum brilliance and value for your investment.

Finding the Best Ring for Your Budget

You don’t need to spend $25,000 to get a stunning engagement ring. A solitaire offers a classic look, while a three stone setting brings added symbolism and sentimental value to the design. A halo setting surrounds the center stone with smaller diamonds to make it appear larger. If you have $3,000, a half-carat halo ring is a great choice. A 70-point diamond (0.70 carats) typically costs $5,000 to $7,000, while a one-carat diamond averages $10,000. Spend within your comfort zone to find the best value without stretching beyond your means. The Bro’s Guide ensures you get the most out of every dollar.

Matching the Wedding Band with the Engagement Ring

Once the engagement ring is chosen, the next step is the wedding band. After getting engaged, you’ll need a perfectly matching band to complete the set. Martin Flyer’s FlyerFit collection eliminates the hassle by designing bands that fit seamlessly with engagement rings. This means no extra shopping stress or long hours spent debating band styles. FlyerFit ensures the engagement ring and wedding band look flawless together for easier pairing. Martin Flyer understands the importance of convenience and provides apt solutions to simplify the wedding jewelry process.

Understanding Engagement Ring Styles

Navigating engagement ring styles can be overwhelming, but Martin Flyer makes it easier. Their website categorizes ring designs into eight key styles to help you narrow down your search. Whether it’s a halo, solitaire, three stone, split-shank, or hand-engraved ring, knowing these terms allows you to make informed choices. Your partner may already have a vision, but being familiar with the styles ensures you can confidently discuss her dream ring. Understanding these details helps you choose the perfect ring that matches her preferences while making the shopping experience smoother and stress-free. With the Bro’s Guide, you’ll be well-prepared.

Choosing a Trusted Jeweler

Picking the right jeweler makes picking the right ring a breeze. Seek to work with a reputable retailer who values quality and carries trusted brands. Many stores sell rings made by manufacturers, so finding a jeweler that stands behind their products is key. Martin Flyer ensures that every ring meets high standards, giving both jewelers and customers confidence in their selection. The right jeweler prioritizes experience, service, and long-term value, ensuring the ring you choose lasts a lifetime.

The Importance of Wedding Bands

An engagement ring is just the beginning — after the proposal comes the wedding, and that means wedding bands. Many guys don’t embark on purchasing a band until later, but planning ahead simplifies the process. Some choose to buy the band along with the engagement ring to ensure a matching set. A well-chosen wedding band enhances the engagement ring and represents a lifetime of commitment. Josh Kaufman advises grooms to stay patient, educated, and take the time to make the right decision. The Bro’s Guide encourages couples to think ahead, making the transition from engagement to marriage effortless.

Explore Martin Flyer Engagement Rings at Long Jewelers


For those in Virginia Beach and the Hampton Roads area, Long Jewelers offers an extensive selection of Martin Flyer engagement rings. As the largest jewelry showroom in Virginia, we provide high-quality engagement rings, fine jewelry, and expert repair services. Whether you’re shopping for the perfect diamond or need guidance in the buying process, our team of experts is always prepared to assist you. Visit us today or contact us to find the ideal ring. “You Belong at Long Jewelers”—where exceptional service meets timeless commitment.