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0% Financing

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0% Financing

Because the perfect piece of jewelry sometimes falls outside your immediate budget, Long Jewelers provides financing with as little as 0% through Wells Fargo.

Applying for financing only takes minutes, but you must have an established credit card and a driver’s license or accepted form of ID. If the 0% program does not work for you, Wells Fargo offers many other plans that are sure to meet your needs, subject to credit approval.

Our easy credit extension policy allows you to purchase the jewelry of your dreams and stretch the payments over a more comfortable period of time. 0% financing is another reason “You Belong at Long Jewelers”!

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Over 30 Years in Business

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Over 30 Years in Business

Long Jewelers has a long and proud history of serving the greater Hampton-Roads community for over 30 years. Our commitment to bringing our clients the finest jewelry, diamonds and gems, as well as full services at the greatest values possible is a promise we have always maintained.

Our commitment to a highly trained staff insures that each member of the Long Jewelers “family” receives the best care and advice possible. “Putting the customer first is always our main concern”, says David Long, Owner and President.

Being locally owned and operated means that Long Jewelers has a stake in the community, supporting many local charitable efforts and causes.

Quality, value, selection and service make it easy to understand why “You Belong at Long Jewelers!”

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Exceptional Prices

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Exceptional Prices

Long Jewelers can offer exceptional diamond pricing because rather than selling you a diamond, we serve as your personal diamond broker, bringing our experience, knowledge and reputation and placing them at your service. We have been providing advice to Hampton Roads diamond clients for over 30 years.

Our standards in choosing your diamond are higher than most grading reports, ensuring that you get the best value for your money. Because we value our reputation as diamond brokers, “You Belong at Long Jewelers”!

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Lifetime Guarantee

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Lifetime Guarantee

Long Jewelers is proud to represent some of the most highly reputable jewelry companies in the industry, including; Hearts on Fire, Forevermark, Martin Flyer, Verragio and ALOR. Because of this, it is with confidence and pride that we guarantee our fine jewelry to be free of defects in material or craftsmanship. We will repair or replace any purchase found to be defective at no cost to you. This guarantee does not extend to normal wear and tear.

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Lifetime Diamond Upgrade

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Lifetime Diamond Upgrade

Having tremendous confidence in the diamonds that we provide, it is easy to reason why we can provide a lifetime diamond upgrade on our loose diamonds and diamond stud earrings.

With every purchase, we always offer free cleaning, polishing, inspection and appraisal services for your diamond purchases.

If you ever decide to upgrade your diamond or diamond studs, we will give you the full amount you paid toward another of greater value. Confidence in the value of your purchase is another reason, “You Belong at Long Jewelers”!

Long Jewelers
Header photo: Education

Education

We are delighted to present this latest information on buying diamonds from Long Jewelers. Since selecting a diamond for any occasion can be mystifying, we have put this information together to give you the knowledge needed to take the questions out of buying diamonds. We know an educated and informed consumer is a confident and satisfied customer.

Whether you’re purchasing your first diamond or have purchased diamond jewelry before, this information gives you all the important facts about the 4 C’s of diamonds: Cut, Color, Clarity and Carat Weight.

With this information in hand, you’ll be able to compare quality and value, and feel confident that you’re choosing a diamond from Long Jewelers that you’ll treasure forever.


 

Cut

 

The word “cut” is usually mistaken for the shape of a diamond, thanks to the relationship between the two factors. When talking about the 4 C’s, the cut refers to how well a diamond meets the ideal proportions that diamantaires have assigned to a shape. These proportions have been discovered over time as the best way to have light captured and refracted from diamond shapes. For every diamond shape, the cut is very exacting, and deviations from the standard can cause otherwise gorgeous diamonds to appear dark or lifeless. If you’re a lover of a diamond’s fire and scintillation, cut is an important C to note.

The GIA (Gemological Institute of America) sets important standards for the 4 C’s in the United States, and when it comes to cut, the GIA classifies this quality according to a scale that goes from “excellent” to “poor.” Using a seven-point system that includes brightness, fire, scintillation, weight ratio, polish, symmetry, and durability, a diamond’s cut will be graded accordingly.

 

Color

 

Diamonds are classified as either “white” (clear) or “fancy” by the GIA. Fancy diamonds are those whose color is vibrant enough that they must be graded on their own scale, but white diamonds are a different issue. They’re graded on how little color they display. While diamonds are, on their own, perfectly clear, they’re created in nature rather than a laboratory. Most diamonds will pick up some foreign material during their formation!

Because nitrogen is one of the most common elements on Earth, most diamonds will carry some traces of it, giving the stone a yellow or off-brown color. The commonness of nitrogen also means that truly colorless white diamonds extraordinarily costly!

The GIA categorizes color on a scale that begins with “D” and goes to “Z,” with D diamonds completely colorless and Z diamonds displaying extremely visible yellow tones.

 

Clarity

 

Clarity is deeply related to color insofar as both C’s deal with material being trapped in diamonds during their formation. But while color is affected by invisible things like radiation or gasses, clarity is affected by solid materials being trapped in the diamond or breaks in the crystal structure of the stone. Cracks, for example, as well as bubbles, cleavages, and crystal irregularities all count as “inclusions” that affect the clarity. The most common foreign materials trapped inside diamonds include black carbon, silica, garnets that have grown inside the stone, and “salt and pepper” iron.

Inclusions are generally unwelcome because they alter the way light travels through a diamond, making a stone “dirtier-looking” or less luminous. The GIA grades clarity on a scale that goes from F (flawless) to I3 (extremely visible inclusions), and graders use a 10x magnification loupe to determine the placement, severity, and density of inclusions in a given diamond.

 

Carat

 

As with cut, the casual use of the word “carat” refers to the size of a diamond, but in a jewelry setting, carat means the weight of a diamond. One carat weighs exactly 0.2 grams, and each carat is made up of 100 points. As an example, if you hear about a 3.5 carat diamond, it’s equivalent to 350 points or 0.7 grams. When you’re shopping for a diamond, remember that while two shapes of diamond can have the same carat weight, they can have that weight spread out in different ways. A compact shape, like a round-cut diamond, will always appear smaller than a long shape, like the emerald cut or marquise cut.

If you’d like to learn more about the 4 C’s or what you can expect from the loose diamonds and diamond jewelry we offer at Long Jewelers, contact us at (757) 498-1186 or visit us at our Virginia Beach, Virginia showroom today!
 

 

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