Because the perfect piece of jewelry sometimes falls outside your immediate budget, Long Jewelers provides financing through Wells Fargo.

Applying for financing takes only minutes, and Wells Fargo offers many options to meet your needs, subject to approved credit. Our convenient financing options allow you to purchase the jewelry of your dreams and pay over time. Just another reason "You Belong at Long Jewelers"!

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Over 30 Years in Business


Over 30 Years in Business

Long Jewelers has a long and proud history of serving the greater Hampton-Roads community for over 30 years. Our commitment to bringing our clients the finest jewelry, diamonds and gems, as well as full services at the greatest values possible is a promise we have always maintained.

"Our commitment to a highly trained staff insures that each member of the Long Jewelers family receives the best care and advice possible. Putting the customer first is always our main concern", says David Long, Owner and President.

Being locally owned and operated means that Long Jewelers has a stake in the community, supporting many local charitable efforts and causes.

Quality, value, selection and service make it easy to understand why "You Belong at Long Jewelers"!


Exceptional Prices


Exceptional Prices

Long Jewelers can offer exceptional diamond pricing because rather than selling you a diamond, we serve as your personal diamond broker, bringing our experience, knowledge and reputation and placing them at your service. We have been providing advice to Hampton Roads diamond clients for over 30 years.

Our standards in choosing your diamond are higher than most grading reports, ensuring that you get the best value for your money. Because we value our reputation as diamond brokers, "You Belong at Long Jewelers"!


Lifetime Guarantee


Lifetime Guarantee

Long Jewelers is proud to represent some of the most highly reputable jewelry companies in the industry, including; Hearts on Fire, Forevermark, Martin Flyer, Verragio and ALOR. Because of this, it is with confidence and pride that we guarantee our fine jewelry to be free of defects in material or craftsmanship. We will repair or replace any purchase found to be defective at no cost to you. This guarantee does not extend to normal wear and tear.


Lifetime Diamond Upgrade


Lifetime Diamond Upgrade

Having tremendous confidence in the diamonds that we provide, it is easy to reason why we can provide a lifetime diamond upgrade on our loose diamonds and diamond stud earrings.

With every purchase, we always offer free cleaning, polishing, inspection and appraisal services for your diamond purchases.

If you ever decide to upgrade your diamond or diamond studs, we will give you the full amount you paid toward another of greater value. Confidence in the value of your purchase is another reason, "You Belong at Long Jewelers"!

Header photo: Services




  • Certified Diamonds: AGS, GIA, EGL
  • Direct Diamond Importers
  • GIA Graduates on Staff
  • New Gift Card Program, Gift Certificates Available
  • Estate Jewelry
  • Consignment Services Available

Service and Repair

  • Authorized Insurance replacements for most area insurance companies including: Allstate, Nationwide
  • Custom Design, Wax Model-making, Casting
  • Stone Cutting, Lapidary Service, Diamond Re-cutting
  • Lapidary and Diamond Cutting Service and Repair
  • 4 Full-Time Goldsmiths on Premises
  • Expert Watch Services on Premises by Qualified Master Watch-Maker, Edward Mateus: Rolex, Patek Phillipe,
  • Omega
  • Express 24 Hour Service available on many repairs
  • Engraving
  • Insurance / Estate Appraisals by accredited appraiser
  • Pearl and Bead Stringing
  • Latest Technology LazerStar Welding / Soldering
  • Insurance replacement accredited by Allstate, Nationwide, and others
repairing jewelery at a workbench


We are Tidewater's Jewelry Repair Specialists, committed to providing you with the finest quality jewelry repairs available. At Long Jewelers you will find an experienced staff of well trained employees dedicated to serving all your jewelry needs. From purchasing that special piece of jewelry to restoring that once treasured heirloom, we can do it all. At Long Jewelers we have four jewelers at the bench trained to perform the highest quality jewelry repairs available. All repairs are performed directly in our store, insuring the highest quality work.

We offer two types of jewelry repair services. With our EXPRESS SERVICE, your repairs will be performed while you enjoy a cup a coffee in our coffee bar or shop for your next piece of fine jewelry with confidence while expert craftsmanship is used to repair what your brought us. You can also choose our DROP OFF SERVICE, which allows you to leave your jewelry to be repaired and return another day to pick it up. It's entirely up to you.

MoND - Museum of Named Diamonds

Services Provided

  • Ring Sizings
  • Stone Replacement
  • FREE Cleaning & Inspection
  • Custom Design
  • Prong Repairs
  • Chain Repairs
  • New Clasps
  • Laser Welding
  • Stainless Steel & Alternative Metals Repaired & Sized
  • Earring Repairs
  • Pearl & Bead Stringing
  • Stone Tightening
  • Diamond Replacement
  • Restyling
  • Engraving
  • Polishing
  • Watch Repairs
  • Watch Battery Replacement
  • Watch Band Replacement

Register your own diamond in the museum. Start Here

Gemologist with Head-mounted Loop

Custom Designs

Having a piece of jewelry custom designed can be a fascinating and rewarding process. From start to finish, you are able to see the project progress through many of its stages. It all starts with you. Whether you are looking for something specific or if you have multiple aspects that you would like melded into one design, from us supplying all the materials, to you wanting some of your stones remounted into a fresh new design. It's all possible, easy, and exciting. Wearing a piece of jewelry that you helped to create will give you much joy and happiness for years to come. And it all starts with you coming into Long Jewelers.

The process starts with the designer getting a feel for types of jewelry that move you. Do you like free-form, symmetrical, classic, or modern? Long Jewelers can do as much or as little as you desire. From resetting a stone to designing a complete new ring or whatever you desire, Long Jewelers can make your jewelry dreams come true.


Long Jewelers is the premier provider of jewelry and gemstone appraisal services in Virginia Beach and the Tidewater area. We serve individual customers, estate planning professionals, and anyone who desires the best in jewelry appraisals.

Although we provide many types of appraisals, the most commonly requested are those for insurance purposes. We work closely with our customers to offer their clients state-of-the-art insurance appraisals on new and pre-worn jewelry. Most items can be appraised while our customers wait. During the examination, each piece of fine jewelry is examined thoroughly for condition, size, weight, shape, color and clarity characteristics with all details noted sufficiently to perform the appraisal. This involves photographing each diamond and gemstone and recording serial numbers with trademark or copyrights, hallmarks, etc., to show authenticity. The appraisal report includes a full description of each jewelry item, along with a digital image. Our clients can leave with their jewelry and, typically receive their report that day or within one or two business days.

All of our appraisals adhere to the highest standards for testing, laboratory equipment, and appraisal methodology.

We Buy Gold

Trust The Top-Rated Jeweler In Tidewater When Selling Your Precious Metals. It seems like everywhere you look today, someone else is hanging up a "We Buy Gold, We Pay Top Dollar" sign. There is no need to submit to an embarrassing pawn shop experience, or visit a "We Buy Gold" hole in the wall establishment. You don't have to mail your items away to someone you don't know.

Why Sell to Us?

First and Foremost, We are generous & we make easy to understand offers with immediate payment.

  • A+ Rated & Accredited by the Better Business Bureau.
  • All of our buyers are Gemological Institute of America (GIA) educated & licensed.
  • We are recognized jewelry buying professionals
  • Family owned & operated business with over a 30 year local history
  • Private, upscale environment. We are NOT a pawn shop. You won't find any bars on our windows or used tools next to the jewelry!

People Often Ask Us How Our Simple Buying Process Works, Here Is the Answer:

We begin by providing the spot price of gold. Your items will be separated and weighed in front of you.

If your items are unmarked (10kt, 14kt) we will test them & show you the result of the test. You won't have to take our word for it.

We then make a generous offer based on the weight, spot price, and condition of the items.

Insurance Replacements

Long Jewelers has a fully accredited Gemological Institute of America (GIA) Appraiser on staff, Laura Newton as well as many other associates with GIA training. Because of our affiliations, we are Insurance Replacement Specialists for Allstate, Nationwide, USAA, Farm Bureau, Erie, Travelers, Jewelers Mutual and many other insurers.

We are happy to have on staff a third generation, fully accredited watchmaker, Eduardo Mateus, who trained alongside Omega certified technicians at their East Coast corporate repair facility in New Jersey. Eduardo is capable of servicing everything from your father's Rolex or Patek Philippe down to your everyday work watch, utilizing genuine parts an guaranteeing his work. Whether it be a simple battery replacement or a complete overhaul on your Breitling Chronograph, "Edward" can do it all. With more than 25 years of experience, Edward is a registered member of the American Watchmakers-Clockmakers Institute.

Come see us and find out just how easy it we can make your experience! You belong at Long Jewelers!

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