Honoring 50 Years of Penny Preville’s Legendary Luxury
November 5th, 2025

As we commemorate fifty remarkable years of Penny Preville’s legacy, we at Long Jewelers are proud to honor a designer whose influence continues to shape the global fine jewelry landscape. Over the decades, Penny Preville has elevated luxury adornment through artistry, innovation, and an unwavering dedication to women’s self-expression. Her work has consistently aligned with our own mission of delivering heirloom-grade treasures that speak to both individuality and timeless elegance. With every new collection, she has expanded the boundaries of sophistication while preserving the emotional significance of jewelry. Learn more about this distinguished designer and her collections in the paragraphs that follow.


A Designer Devoted to Feminine Beauty and Individual Expression
Our admiration for Penny Preville is rooted in the way her designs resonate with women on a deeply personal level. Her creative philosophy, centered around femininity, independence, and meaningful beauty, reflects a profound understanding of the modern woman. Drawing inspiration from vintage artistry while integrating modern refinement, Penny has cultivated a signature aesthetic defined by stars, moons, feathers, florals, and silhouettes reminiscent of bygone eras. Though she incorporates luminous pearls and vivid gemstones, diamonds remain the heart of her work—her so-called “fairytale stone.” The seamless integration of craftsmanship and emotion transforms her creations into pieces women treasure, wear daily, and ultimately pass down as tangible expressions of love and memory.
An Inspiring Journey of Passion, Growth, and Craftsmanship
As a premier jeweler serving Virginia Beach and the broader Hampton Roads region, we are honored to represent a designer whose journey began with pure passion. Penny’s fascination with jewelry traces back to childhood moments spent exploring her grandmother’s jewel box, and that spark evolved into a professional endeavor in the 1970s. What started with simple handcrafted pieces soon matured into luxurious creations fashioned from precious metals and stones. Over the years, Penny has earned prestigious accolades, yet she remains motivated by the joy her jewelry brings to its wearers. Each piece today is individually crafted in 18K gold or platinum and responsibly sourced, embodying the highest standards of fine luxury.


Celebrated Collections That Define the Penny Preville Experience
Our curated selection of Penny Preville jewelry showcases the extraordinary range of her artistic vision, highlighting pieces designed to become lifelong staples. The Art Deco Collection pays tribute to geometric glamour through diamond bangles, drop earrings, and striking statement designs crafted in rich 18K gold and vibrant gemstones. The Celestial Dreams Collection evokes cosmic poetry with blue sapphires, white diamonds, and glowing moonstones arranged into radiant starbursts and ethereal motifs. The Garland Collection brings a museum-worthy perspective to fine jewelry, treating every piece as wearable art inspired by architecture, travel, and cultural discovery. Across all collections, her pieces embody timeless sophistication supported by peerless attention to detail.
A Red-Carpet Legacy and Enduring Global Recognition
We take pride in offering jewelry that not only captivates our clientele but has earned admiration on prestigious global stages. Penny Preville became a household name when Jackie Kennedy personally acquired one of her pieces, leading an impressive legacy of celebrity collectors. Her designs have since graced red carpets on icons such as Jennifer Lawrence, Nicole Kidman, Sarah Jessica Parker, Sandra Bullock, Katie Holmes, and Oprah Winfrey. Prominent publications including Town & Country, Harper’s Bazaar, InStyle, and W have consistently featured her work, affirming its cultural relevance. This continued recognition is a testament to the rare combination of emotional storytelling, artistry, and luxury embedded in every Penny Preville creation.

Shop the Legacy of Penny Preville at Long Jewelers
We welcome you to explore the remarkable legacy of Penny Preville here at Long Jewelers, where you truly belong. From our Virginia Beach showroom, recognized as the largest jewelry showplace in Virginia and voted “Best of the Beach” more than twenty times, our team of expert jewelers and GIA graduates is committed to delivering a luxury experience grounded in trust, knowledge, and elevated service. Visit us to shop the wide array of fine jewelry offerings, or consult with us regarding repairs, appraisals, consignment, and custom design. Stop by today or contact us to explore the captivating world of Penny Preville jewelry.